I opened my Etsy shop on the 1st of January 2015. I offered at that time handmade jelly labels but this wasn't the hit I was expecting. At all.
In the meanwhile, also on Etsy, I discovered the Planner Community with their love for paper, crafting, stickers, colors and creativity. It impressed me a lot and I was amazed by the stickers shops.
I decided to step in this whole new world. The first assays (printable stickers) weren't so successfull. The kits were very simple and ... not very funny. Nothin very "me".
In September 2015 I decided to paint a first watercolor kit with funny mushrooms, death caps and pretty leaves. All what I would have like to see in my planner. I can remember telling myself "If THIS doesn't work, I'll stop this adventure".
Take-off and Evolution
... And the miracle happened. I couldn't believe it first. People liked it and Linou's pots as a stickers shop really went to life in Fall 2015.
More kits followed and more people discovered this little expanding whimsical universe. I noticed very soon that this sparkling little beginning had to be maintained alive and nurtured. The very positive feedbacks of people was a real strength for me to pursue this activity beside my intership in surgery.
2016 and Plansterdam
In 2016 I was contacted by and glad to sponsor one of the first European Planner Meeting in Amsterdam - Plansterdam. This allowed me to virtually meet some great people of the European Planner Community and opened a door for the coming big planner events that had to take place in 2017 and 2019.
In 2016 I also had the honour to sponsor Malmö's Planner Meeting.
2017 and Plannercon Europe
2017 was a real busy year with an ongoing growing business and the participation to the first official European Planner Conference in Brussels - PlannerCon Europe 2017. This first big European meeting gathered 300 people from all over the world and it was also the chance for me to meet and become very good friends with incredibly zealous planner girls.
The collections also grew very big with almost a new monthly kit during the whole year. New formats like A5 and personal planners also appeared for the satisfaction of more planner people.
2018 and little rest
2018 has been a more quiet time, reconsidering the development of my work as my private life evolved a lot. I started a newsletter, a project that has always been close to my heart. Stickers can help and make your every day life more colourful but I'm also very fond of time management and I wanted another channel to share all these things together.
I also began to offer more size for other planners - particularly printables for Traveler's Notebook and ringbound planners.
2019 and a new beginning
We first collaborated with Titoudou, an educational toys brand. Two "survival kits for parents" were proudly illustrated. You will find more details in the Children section.
The second great collaboration of the year is being a featured graphist for Cocoa Daisy's Christmas and December kits and offering at the same time a complementary kit.
The highlight of the year was also the participation to PlannerCon Europe, gathering up to 500 people from the planner world in Brussels.
Moving from Etsy
After reaching more than 18'000 sales on Etsy with almost 5'000 great reviews, we decided to take a big new step in opening our own online shop, offering us more flexibility and closer contact to our community.